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Customer Experience gaining importance in UK boardrooms
Ipsos’ Associate Director Juliette Albone examines what the UK’s leading business minds think about customer experience and its effect on brand.
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New research shows customer experience top reason consumers choose a brand
Ipsos and Medallia join forces to examine consumer expectations of customer experience with brands across industries, age and region
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Rules for the perfect gift
‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
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Pharma’s patient-focused missions more important than ever
Today at the eyeforpharma Philadelphia conference, The Aurora Project announces the release of its 2nd Annual Patient-Centric Benchmark Survey.
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A little more conversation and a little more action please…
In our latest blog, Sean Mills, Executive Director at Ipsos LEAD, discusses one of the biggest employee engagement challenges that we frequently see: organisations focusing too much on the process of action-planning rather than looking at the outcome they are trying to achieve first.
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Why do many organisations still fail in following up on surveys?
In our latest Ipsos LEAD blog, Kimmo Parkki asks why the most challenging part of an employee survey process has been the follow-up action planning.
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Index Design: The Pursuit of (Consumer) Happiness
Our latest thought piece, Index Design: The Pursuit of (Consumer) Happiness, investigates how index design can allow you to better understand the KPIs that matter to your business.
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Transport a block to business say Captains of Industry
Three-quarters of Captains of Industry agree that their company would have more opportunities to improve if the transport network was better.
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Drug pricing controversies are here to stay – what do consumers think?
Drug pricing has long been a key reputational issue for the pharmaceutical industry in the eyes of consumers. In light of recent media coverage of this issue, it is unlikely that perceptions are going to shift any time soon. However, many senior stakeholder groups are positive about the future of Pharmaceuticals.
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Get Fair or Fail: Why Fairness is Key to Business Success
Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains; how do you choose which customers or situations to prioritise?