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Understanding Society: A Woman's World
The latest edition of Ipsos's Understanding Society newsletter, A Woman's World, brings together a collection of articles, based on our research with a diverse range of women all around the world.
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Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
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Why Scotland’s Citizens’ Assembly should use participatory futures thinking and tech
Emily Gray blogs on how a Citizens’ Assembly can best shape Scotland’s future.
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
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Half of Brits think there are more advantages to being a man than a woman
A new global study by Ipsos, in collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, investigates global attitudes towards gender equality and men's role in its achievement.
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Research futures: Drivers and scenarios for the next decade
In ten years’ time, the research ecosystem will look very different. New scenarios on the future of research from Elsevier and Ipsos uncover the biggest drivers of change shaping how knowledge will be produced and shared in the future.
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The Sound of the Next Generation
Our latest research report for Youth Music shows that music is essential in young people’s lives, significantly improving their wellbeing.
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In The Frame: Tracking and Profiling Audiences to OOH Advertising
For many marketers, OOH advertising has a strong appeal: it is pure advertising; it features no other content to distract viewers and makes no demands on them; it doesn’t want you to click a banner or give it your email address. So, it is important that we measure exposure to OOH advertising accurately and efficiently.
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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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Britain lags behind Canada and the U.S. in new Inclusiveness Index
Britain ranks 10th out of 27 countries in Ipsos's new Inclusiveness Index.