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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Trust in politicians reaches its lowest score in 40 years
This year's Ipsos Veracity Index reveals that the proportions of people who say they trust politicians and Government Ministers to tell the truth have reached their lowest scores since the survey began in 1983.
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Clear majorities think Rishi Sunak’s government has done a bad job on key public priorities such as the NHS and cost of living
The December 20203 Ipsos Political Monitor explores public attitudes to the job Rishi Sunak’s government has done in key areas, whether Labour would do a better job and what impact they think recent changes in the Autumn Statement will have on their personal finances next year.
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8 in 10 Britons think Rishi Sunak’s government has done a bad job managing immigration
The December 2023 Ipsos Political Monitor explores public attitudes to how Rishi Sunak’s Conservative government have managed immigration and whether Labour would do a better job.
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Britain is a nation of “satisficers” rather than “strivers”, Ipsos report finds
“Signs of Success”, a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success.
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Understanding Society: The future of public services
The spotlight of this year's Understanding Society from Ipsos is on the future of public services, a topic that promises to take centre stage in debates leading up to the General Election.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Double-digit lead for SNP but a majority of the public think Michael Matheson should resign
6 in 10 people in Scotland think Michael Matheson should resign as Cabinet Secretary for Health and Social Care over the issue of his data roaming bill, according to the latest Ipsos Scottish Political Monitor in partnership with STV News.
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UK Essential Digital Skills 2023
The fourth edition of Essential Digital Skills (EDS) research has launched this November. Ipsos was commissioned by Lloyds Banking Group to research the digital capability of the UK adult population, across a range of skill areas. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
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Despite pressures facing young families today, most parents take precious moments to play with their babies
Read the findings from the first report from the Children of the 2020s study - the first national long-term study of babies in over two decades - published today by the UK Department for Education and led by University College London in partnership with Ipsos and the universities of Cambridge and Oxford, and Birkbeck, University of London.