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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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A Digital Future for Random Probability Surveys
As data collection methodologies evolve from pure face-to-face, Ipsos has been actively innovating in push to web and mixed mode research.
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Personal Independence Payment (PIP) Claimant Research
The Department for Work and Pensions (DWP) has published findings from three waves of qualitative and quantitative research exploring claimants’ experiences of the PIP claim process.
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Legitimacy of Automated Enforcement: A public perception study for The RAC Foundation
The RAC Foundation commissioned Ipsos to explore what makes the application of camera-based enforcement technology acceptable to the public.
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Global attitudes towards the World Cup 2018 in Russia
The latest Ipsos Global Advisor survey was conducted in 27 countries around the world and explores the attitudes towards the FIFA World Cup 2018 in Russia among those aware of the upcoming tournament. The survey was conducted online among adults aged under 65.
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Scottish Public Opinion Monitor – March 2018
Scots are gloomy about Brexit’s likely impact on the economy - but more oppose holding another independence referendum in the next three years than support it.
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Open Banking – the friction paradox
Friction can help ensure that people don’t stumble into making unwise financial choices. With Open Banking on the horizon, how much friction is enough, and when might it not be as useful?
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Open Banking – are consumers ready?
With the forthcoming PSD2 directive, a new Ipsos survey has built a global picture on the future ‘Open Banking’ landscape and discovers that, while the UK is interested in new financial technology, it remains precious about its data.
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Social media is the stand out activity of parents around children
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Measuring employee engagement in digital times
In our latest blog, JB Aloy, Global Head of Workforce Analytics Solutions and Employee Experience Insights at Ipsos LEAD, explores the future of Employee Engagement and tackles the specific challenges HR leaders need to overcome.