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Public Opinion: Why it is important and how to measure it.
Sir Robert Worcester on the art of measuring public opinion.
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Will the internet mean the end of civilisation as we know it?
Andrew Green of Ipsos MediaCT in Warc's Market Leader magazine looks at the implications for the Internet on traditional broadcast and print media.
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Checkout launched to help manufacturers test their new products
Ipsos launched Checkout today as the latest addition to its suite of shopper research solutions.
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Political Commentary - In Which Gordon Is Unbounced?
Dr. Roger Mortimore on the much-discussed "Brown bounce".
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International Ivory Trade survey
The International Fund for Animal Welfare (IFAW) recently released the results of an International Ivory Trade survey conducted by Ipsos in Canada, France, Great Britain, Spain and the USA.
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Corporate Security
IT and network security are the greatest security concerns for members of the CBI, according to new research from MORI. The research, jointly commissioned by CBI and QinetiQ, shows a large majority (97%) of members have either great or some concern about the overall security of their business. Almost three in five (58%) say IT and network security is a great concern, while two in five name 'Provision of standby facilities for business continuity purposes' (41%), 'Risk to brand value of security incidents' (40%) and 'Risk to employees of security incidents' (38%).
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Where Have All The Voters Gone?
The decline of turnout in British elections in the last few years has created something approaching a panic in the political establishment and has left the Electoral Commission and other interested bodies with an acute problem in political marketing. What has resulted is both the commissioning of research to explore the reasons for non-voting and a rash of suggested solutions. This paper discusses newly-published evidence about the way the public views voting and how this is related to other attitudinal and behavioural characteristics commonly treated collectively as components of "activism" or "good citizenship". It also considers the implications of these and other findings for some of the suggested solutions to the turnout problem.
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Many Smokers Oblivious To 'Warning Signs' Of Killer Lung Disease
One in five smokers (21%) aged between 15-54 have a persistent smoker's cough, yet half (48%) do not realise that it could be an early warning sign of a potentially serious lung disease. These are some of the findings of a major new MORI survey released for the British Thoracic Society COPD Consortium.
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Most UK Employers Are Open-Minded About Drug And Alcohol Testing At Work
Half of UK employers say they do not believe that testing sends the wrong messages to staff, and only a third (32%) see any conflict with employees' human rights.