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Unilever Creators Study, August and September 2023
New research, carried out between August and September 2023 for Unilever, unveils a growing appetite and interest amongst creators in posting more sustainability content. However, creators need help to build their confidence and knowledge of the intertwined ESG space.
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Building Stronger Stakeholder Relationships Through Consumer-Centric Culture
A positive reputation can unlock value across a business’ external stakeholder relationships. Whether engaging policymakers and regulators, consumers, the media, or wider business partners, meeting the Consumer Duty will be a key requirement for businesses to build and maintain positive sentiment among these stakeholder groups.
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3 takeaways from Ipsos polling for The Rest Is Politics podcast
3 takeaways from an Ipsos poll for The Rest is Politics podcast covering a range of political and social issues.
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Seven in ten Britons think the country is not doing enough to meet its infrastructure needs, prioritising water supply and renewables for investment
People continue to recognise infrastructure’s ‘double dividend’ but see substantial room for improvement according to the latest Ipsos Global Infrastructure Index.
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Friends, Romans, Britons – Rome is still among us!
An Ipsos survey on the TikTok trend that's become a surprising litmus test for couples' relationships - how often do you think about the Roman Empire?
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The Ipsos UK Podcast
Welcome to Ipsos's UK Podcast - a podcast covering our latest market research and insights into life, business and society in the UK. Subscribe below.
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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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Understanding experiences of minority beliefs
Qualitative research for Ofcom looks at experiences of minority beliefs on online communication platforms.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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A Woman's Worth: How better portrayal is good for business
It would seem the women’s movement has been running to stand still. In the first volume of Ipsos and Effie UK's Dynamic Effectiveness reports, we demonstrate the commercial upside for showing a woman’s worth.