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Pillars of Popular Culture Blog: Spell Binding Content
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Labs
Build the campaign strategy.
Workshops
Making insights more impactful to business growth.
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and comms.
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture, communicated through film.
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Conservative voters in Reading West prepare to roll the dice with ‘loose cannon’ Boris Johnson
Keiran Pedley and Charlie Daniels went to the marginal constituency of Reading West to organise a focus group for BBC Radio 4's Today programme.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
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Cyber Security: Filling the gaps in the fence
Researcher Daniel Pedley gives an insight into UK businesses' priorities and confidence on cyber security.
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Project Understanding: The Global Refugee Crisis
In this special report, Ipsos contributes to building a better global understanding of the benefits of welcoming refugees.