Search
-
CSR Reaction Poll
KPMG/ Ipsos Spending Review reaction poll shows the public accept need for cuts but are worried about exactly where cuts are being made and the long-term impact
-
The Business Elite want digital and traditional media
The latest Business Elite Europe survey has revealed that the most successful and influential business leaders are increasingly accessing media content through digital platforms, though not at the expense of traditional means.
-
MediaCT Light Bites: Has online research killed quality?
In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results.
-
Trust and Financial Services
At last week's Liberal Democrat Party Conference Charles Adriaenssens, head of financial services at Ipsos, discussed the need for the financial services industry to re-build a position of trust with consumers.
-
Business Elite Asia
With considerable spending power, despite the recession, the Business Elite in Asia have been been helping to lead many industries out of the recent economic slowdown.
-
The future is in our hands: Technologies to revolutionise mobile research
Following several false starts during the last decade, the mobile phone now holds great potential in the research process. AJ Johnson analyses the state of play in an article for ESOMAR's Research World publication.
-
Food and Beverages Rival Vitamins and Supplements for Consumer Interest in Health & Wellness Products
Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
-
MediaCT Light Bites: Crossing the Digital Radio Divide
John Carroll, Senior Director at Ipsos MediaCT, shares the results of some new research on digital radio.
-
MediaCT Light Bites: More Good News For Digital Print
The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world.
-
The Rise and Rise of Digital Music
This Thought Piece explores how the music industry brought about this change, whether it spells an end to piracy and its impact on the physical retailer. Furthermore what, if any, lessons can other providers of digital content learn from the experience of the music sector?