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Ipsos Marketing Announce Partnership with The Bounty Word of Mum Panel
Ipsos Marketing announce partnership with The Bounty Word of Mum Panel to better understand all aspects of young family life.
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We think more than behavioural economists think we think
We think more than behavioural economists think we think, says Oliver Sweet, head of Ethnography. Ipsos.
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Online product innovation that benefits the consumer is welcomed by personal finance journalists
In our latest Financial Statement blog, Charles Adriaenssens says personal finance journalists (PFJs) welcome recent innovative in consumer financial products.
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Every day is whisky day
Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers.
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Ipsos InnoQuest Asks "What's Your Archetype IQ?"
To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.
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Standing out from the cr'wow'd
New products come and go at alarming speeds so you need to understand how to optimise the power and attraction of your brands, writes Richard Boyko, director, Ipsos InnoQuest.
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Fifty shades of opportunity
Brands are realising that sex is no longer a dirty word, writes Karolina Drakic, associate director, Ipsos Marketing.
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The Brits' approach to innovation - our understated nation
In this year of celebration Britain has the opportunity to showcase its innovative spirit, writes Jennifer Fisher of Ipsos Marketing in Brand Republic.
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"I am leaving my bank. Who should I switch to?"
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.
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Making the most of the fuzzy front end
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing in Brand Republic.