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Embrace the Perma Crisis: Empathy and pragmatism as tools for advertising effectiveness
New Effie UK report, in partnership with Ipsos, reveals that crisis can be a catalyst for growth at home and away.
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Ipsos Field & Delivery: Bespoke Competitive Intelligence Solution
Ipsos Field & Delivery specialises in providing high-quality fieldwork solutions where traditional full-service is not suitable.
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Sustainable Fashion and Textile Policy: Aligning Public Opinion with Industry Actions for a Greener Future
A while ago, WRAP released a report on textile policy options accompanied by a cost-benefit analysis, providing detailed insights into measures that can be taken towards a more sustainable future. Recent Ipsos data has highlighted the level of public concern regarding the environmental impact of the textile industry, reinforcing the significance of WRAP's report and the need for action towards a more sustainable future.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Global Inflation Monitor: Britons are the most pessimistic across 29 countries about their disposable incomes
The latest release of the Ipsos Global Inflation Monitor finds the proportion of Britons finding it hard to get by rises to 1 in 4 (26%).
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Sustainability Matters: How to understand if your ESG efforts are impacting brand choice
Discover how ensuring products and services are ingrained with sustainable co-benefits can provide brands with a competitive advantage, brought to life with a case study from McDonald's.
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What Worries the World – April 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 13 months.
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3 key learnings on luxury and sustainability
Discover 3 key learnings from our latest luxury roundtable hosted by Ipsos' Channel Performance and Customer Experience experts
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate communication leaders as they determine what to speak out on and how, with a focus on maximising opportunities and limiting risk.