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The Old... and the New: The Great British Royal Wedding
Ipsos and Techneos combined traditional polling, social listening and a smartphone application to provide a compelling 360-degree view Brit's experiience of the Royal Wedding between Prince William and Kate Middleton.
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The issues facing media research
John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change.
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Social networks: size isn't everything
Ipsos MediaCT's latest Social Heat index reveals that engagement across social media platforms is not related to audience size and Twitter means more for businesses than Facebook.
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Economic gloom in Britain
Just one in ten Britons describe Britain's current economic situation as good according to new research from Ipsos' Global @dvisor online survey conducted in 26 countries.
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Why managing your reputation is more vital than ever
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
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A Brave New World for Britain's Banks
If Woolworths is allowed to fail, why not Barclays? asks Joe Marshall of Ipsos Marketing in the Wall Street Journal.
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Retain and Keep Up, or Lose
Chris O'Brien looks at how the ICB report may affect the future of retail banking in the UK.
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Why newspapers and magazines should survive the digital age
In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time?
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Economic Pessimism in the G8
Just one in ten Britons expect the economy in their local area to be stronger in six months time according to the latest Ipsos Global @dvisor survey conducted in 24 countries
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Too Many Immigrants?
Seven in ten (71%) Britons say there are too many immigrants in the country and just a quarter (27%) believe immigration is good for the economy according to the latest Global @dvisor from Ipsos.