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Ipsos March Political Monitor
The gap between Labour and the Conservatives stabilises, though evidence still points to a hung parliament
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Britain's Business leaders reveal their biggest challenges, strengths
Maintaining and improving communications is the most persistent internal problem facing business leaders in Britain today.
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Worcester's Weblog - Manchester Seminar
Sir Robert Worcester discusses his recent presentation at the Methods and Models for Election Forecasting; the UK General Election of 2010 at the University of Manchester.
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Are You Using Yesterday's Forecasting Tools for Today's Innovations?
The innovation process has changed dramatically over the
last several years and yet the primary forecasting tools
available to Marketers are basically the same as those used
in the 1970s. -
All Change in the Business World?
Alex Bollen, Research Director, Ipsos Loyalty, comments on our latest research among business leaders which shows that they feel more optimistic about the economy than at any point in the past six years.
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Ipsos March 2010 Issues Index
Ipsos's latest issues index shows concern about the economy increases, though race relations/immigration remains an important issue
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Ipsos on.... Politics
As the general election approaches, the key issue of trust is one of the major challenges facing all the parties. In the first of a series podcasts from Ipsos, Ben Page discusses the 60 year history of the battle between politicians and trust.
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Customer Strategy in the Boardroom
Alex Bollen explains what our latest research among business leaders tells us about the changing business world in Loyalty Magazine.
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New Rural Insights
While there is a contended and optimistic tone among rural residents, there is also a strong sense that the people who make the big decisions that affect their local area don't understand local needs and circumstances.