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Faster, Better, Cheaper: Making Money in a Digital World
What future does media branding have in the new world of unlimited choices? The need for fast and accurate research into how consumers are thinking and behaving has never been greater. The economic stakes have never been higher. Companies that fail to
change are unlikely to survive. But those who invest now in understanding what their customers want are likely to be best-placed to lead, rather than to lag these changes. -
Captains of industry are confident about the future of their business, but not government economic policy
Ipsos's annual Captains of Industry survey shows that business leaders are optimistic about 2010 but lack confidence in government policy.
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Looking Back: 1979 - Labour Doomed
In the run-up to the 1979 General Election, Labour's Prime Minister James Callaghan lost the election in the "Winter of Discontent". Is Brown doomed to defeat in 2010?
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The Voice of Britain: 1969 - 2009
As next year's election approaches, Ipsos is now republishing on its website some long-forgotten polls from the run-up to the 1979 election.
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Worcester's Weblog: PBR Sinks Labour
Is fear of the Cameron/Osborne team enough to energise the Labour reluctants? says Sir Robert Worcester
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Middle England swings to the Conservatives as economic optimism falls
Ipsos's December Political Monitor shows a swing back to the Conservatives following the PBR.
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Ipsos rewarded for cutting edge research
At the high point of the year for the research industry, Ipsos was last night presented with the MRS Award for Research in the Financial Sector in recognition of its industry leading innovation.
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Home Appreciation Loan: Market and Product Analysis
Ipsos, in collaboration with Experian and Amanda Littlewood, was commissioned by the Scottish Government to carry out research to examine the potential market for, and home owners' attitudes towards, the proposed Home Appreciation Loan, an equity-based lending product to help eligible owners meet the cost of repairs.
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Knowledge Transfer
Times are tough. Resources are tight. In this economy, marketers are under increasing pressure to do more with less. Scrutinizing your advertising--and advertising research budget--invariably leads to discussions around multinational ad transferability. Before you make a decision to extend or adjust, consider these strategies to ensure that transferability isn't just possible -but probable.
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Focusing the Brand for the Coming Recovery
Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930's may be abating, yet unemployment is still on the increase and consumer spending continues to be noticeably down, wreaking havoc on economies and confounding Marketers.