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Business leaders' readership of international titles increases
Readership of international titles has increased according to a new survey by Ipsos MediaCT. The 2008 BE: Europe survey found that 40% of European business leaders are reading international news titles, an increase of 9% on 2006.
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Thoughtpiece - Is Research Keeping up with Technology?
How research is adapting to the multi-platform era of media fragmentation.
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New Head of Ipsos Reputation Centre
Milorad Ajder has been appointed as Managing Director of Ipsos's Reputation Centre (RC).
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British Business People as affluent as ever despite credit crunch
More British business people are earning six figure salaries despite the credit crunch and fears of a recession. The Ipsos British Business Survey (BBS) found that 14% of the business people surveyed now earn more than 163100,000, an increase from 9% in 2005.
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Thoughtpiece - Response Rates
Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.
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Multiplayer Paper
A study of multi-play services of internet, landline, mobile and digital TV to understand the success criteria for suppliers.
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Ipsos Information Security Hat-trick
Ipsos has become the first research agency in the country to achieve registration to the international standard for information security - ISO 27001:2005.
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Dublin people more optimistic about personal finances
There has been a major fall in financial confidence over the past few months for those living outside Dublin, whilst confidence amongst those living in the capital has remained static. According to research from Ipsos, compared to the first three months of 2008, the proportion thinking their personal circumstances will improve over the next year has fallen by 10% amongst those living outside Dublin (from 33% to 23%), whilst remaining broadly the same within Dublin (falling from 42% to 39%).
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The polls are all over the place...
The polls are all over the place...or are they? This is the first of a series of monthly Vox Populi blogs which my colleagues at Ipsos have asked me to write reviewing the opinion polls between now and the next election from my experience of nearly 40 years conducting and observing polls and how they are reported.