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Millennials are "the most derided generation"
New Ipsos report into Millennials reveals the truth about the “most derided generation”.
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Data Privacy and Security: what are the real concerns?
Leo Cremonezi explores how much we value our privacy and the protection of our personal information.
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European Perceptions of Climate Change
Findings from an international research consortium about perceptions of climate change across four European countries (France, Germany, Norway and the UK). Over 80% believe in climate change is happening.
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Carers and GP Services - What does the GP Patient Survey say?
Leanora Volpe blogs on what insights the GP Patient Survey provides into the experiences of people who care or provide support for someone due to physical or mental disability or ill health, in relation to general practice.
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Big Data and Machine Learning: where are we heading to?
Leo Cremonezi's thoughts on the potential of the marriage between big data and machine learning.
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Smile, you're on camera
We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level. Eleanor Thornton-Firkin, Head of Content & Creative Development, Ipsos Connect, writes for Campaign.
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Device Agnostic: Why You Need to Transform Now
Device agnostic is no longer the future of online research. It's happening now. Marketers must adapt quickly or risk losing touch with their consumers.
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Digital Advertising
Finding the right metrics in a world with an almost infinite supply of data can be tricky. In this thought piece Ipsos Connect helps you move beyond meaningless metrics - to figure out the true long term effectiveness of your campaign.
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Third annual Ipsos Study for PayPal reveals opportunities and best practices for online merchants who want to grow their international business
In its third year, the Ipsos Cross-border Insights Study for PayPal reveals opportunities and best practices for online merchants who want to grow their international business.