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Ipsos Global Inflation Monitor: Britons are the most pessimistic across 29 countries about their disposable incomes
The latest release of the Ipsos Global Inflation Monitor finds the proportion of Britons finding it hard to get by rises to 1 in 4 (26%).
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Sustainability Matters: How to understand if your ESG efforts are impacting brand choice
Discover how ensuring products and services are ingrained with sustainable co-benefits can provide brands with a competitive advantage, brought to life with a case study from McDonald's.
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What Worries the World – April 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 13 months.
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3 key learnings on luxury and sustainability
Discover 3 key learnings from our latest luxury roundtable hosted by Ipsos' Channel Performance and Customer Experience experts
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate communication leaders as they determine what to speak out on and how, with a focus on maximising opportunities and limiting risk.
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One in three Brits would be willing to pay more income tax to combat climate change, Ipsos global survey reveals
New global research by Ipsos carried out ahead of Earth Day reveals that one in three Brits (32%) would be willing to pay more income tax to combat climate change.
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Digital Doctor 2023: What is the digital reality among Doctors in the era of AI and patient empowerment?
Discover Digital Doctor 2023, a 20-market study across Primary care, Paediatrics, Oncology and Neurology.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.