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Women's Support Gave Blair The Edge
It was women voters who last Thursday delivered a comfortable majority for Tony Blair. That is the clear message from a detailed analysis of nearly 18,000 MORI interviewees weighted to the final result.
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Worcester's Weblog - Final MORI Election Poll For The Evening Standard
MORI chairman Sir Robert Worcester analyses the latest opinion poll data.
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Worcester's Weblog - After The Weekend, It'll Be All About Referendums
MORI chairman Sir Robert Worcester analyses the latest opinion poll data.
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Squalls Can Still Upset Labour's Smooth Passage
Labour looks to be sailing in on the tide. Although this is still the most volatile election in recent political experience, many in the British electorate have yet gone nap on which party to support. A third of those who are "absolutely certain to vote" still say they might change their minds between this weekend's fieldwork and Thursday.
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We're Not Bored, Just Thinking
In every one of these ten general elections I've been in this country, the media's news editors have sent out reporters to find people to quote saying that "this is the most boring election ever".
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Worcester's Weblog - Poll Gap: Internet and MORI v. Rest; Up-date Reflecting Sunday's Polls
MORI chairman Sir Robert Worcester analyses the latest opinion poll data.