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A power that can be felt
Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike writes Keith Glasspoole of Ipsos ASI in Campaign magazine
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The fog is lifting on radio audience measurement
John Carroll on the latest trends and developments discussed at the 2011 European Radio Symposium.
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Ipsos MediaCT Moves Mobile into the Mainstream
Ipsos MediaCT is bringing mobile into mainstream market research with the launch of Mobi-Vision, a research tool to enable clients to capture insights in real time via smartphones.
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One Moment in Time: The Royal Wedding, Six Months On
Simon Atkinson on Ipsos's unique mobile research around the 2011 Royal Wedding and what it tells us six months on.
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Social networks: size isn't everything
Ipsos MediaCT's latest Social Heat index reveals that engagement across social media platforms is not related to audience size and Twitter means more for businesses than Facebook.
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Nextradio gives a glimpse of the future
MediaCT Light Bites: Andy Haylett left the Nextradio conference with a real feeling of positivity and excitement at what the future holds for radio.
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Ipsos relationship with RAJAR set to continue
Ipsos are proud to announce that RAJAR have extended our media division's audience measurement survey through to 2014.
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Sony games well positioned in 2011
The Playstation could be in for a good year according to new research released today by Ipsos MediaCT and Future Publishing.
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Ipsos MediaCT UK scoops major industry award
Ipsos MediaCT UK has been recognised as the `Best Research Team - Research Supplier' at the inaugural Media Research Group (MRG) Awards.
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MediaCT Light Bites: More Good News For Digital Print
The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world.