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Public Opinion: Why it is important and how to measure it.
Sir Robert Worcester on the art of measuring public opinion.
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Will the internet mean the end of civilisation as we know it?
Andrew Green of Ipsos MediaCT in Warc's Market Leader magazine looks at the implications for the Internet on traditional broadcast and print media.
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Most Britons feel they can make it in life - but little change over past decade
A newly released Ipsos survey reveals that there has been little change in public attitudes to life chances over the past decade. While most people in Britain feel they can make it in life, a significant minority still consider their life chances to be limited.
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Ipsos and Sutton Trust research on Social Mobility
Almost seven in ten members of the public (69%) believe that parents' income plays too large a part in the life chances of children in Great Britain, while over three in ten say that opportunities for social mobility in this country are "too low". Moreover, the majority of those who express a view believe that opportunities for mobility are lower here than in other advanced countries.
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Four Out Of Five UK Businesses Would Support Extra Bank Holiday
The Orange Business Jury, conducted by Ipsos, polled 587 decision makers in Britain's small businesses to get their views on whether an additional bank holiday should be introduced in the UK and what the likely impact would be.
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Lifting The Lid On The New Broadcast Generation
Ipsos survey reveals latest technology habits of the British public
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Pensioners Embrace New Technology
Findings from an Ipsos survey on behalf of Help the Aged and BT suggest that older people are keen to embrace new technology, with over two-fifths (44%) of those aged 65 and over owning a mobile phone, and a quarter (26%) recognising that new technology will help them to remain independent in their home as they get older. Contrary to the stereotype of older people being out of touch with technology, the research suggests that many among the older generations can, and would like to, benefit from it but are being held back because they don't know how to use it or haven't been taught (20%). A third (31%) are concerned that technology is complicated and confusing.
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Computer Games In Schools
An Ipsos survey investigating students' attitudes to mainstream computer games has revealed that three in five 11-16 year-olds would like to use computer games to learn in school. The research, which surveyed over 2,300 11-16 year-old students in England and Wales, explores students' opinion and use of games and the findings could help to determine how computer games may be integrated into the school curriculum.
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World Cup Penalty Shoot Out
England captain David Beckham is the England football team's most trusted penalty scorer, according to new research from Ipsos. The survey, from the company's i:omnibus service, asked who should take a win-or-lose last penalty in a World Cup final penalty shoot-out.