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Google eTowns Methodology
There are around 2,000 towns in the UK. The first step of the research was to filter the number of towns using Google AdWords data and population size of towns within each to calculate which towns had the highest penetration of AdWords relative to population size.
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Twitter Turns 7
As Twitter reaches its seventh birthday and with half of us in GB using social networks, the Ipsos Tech Tracker looks at whether the social network has grown big enough to attain a long life-span.
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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Property Snakes and Ladders
Visualisation presenting key findings from a range of Ipsos polls on the housing crisis. Published on the back of our poll for the Evening Standard earlier this month.
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Citizens, service delivery and the surveys...
The imperative to make financial savings has prompted public sector leaders to change the way in which they approach service delivery, says Ipsos Research Director, Victoria Harkness in her latest article for LGC magazine.
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Ipsos Marketing appoints new Head of Market Understanding & Measurement
Ipsos Marketing announces the appointment of Stephen Yap as Head of Market Understanding & Measurement.
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Jumping out of the outdoor advertising box
Mike Troy from Ipsos ASI looks at some excellent examples of creative outdoor advertising in 2012 and considers what 2013 will bring.
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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What do consumers think of 4G?
New findings from the Ipsos Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran in Brand Republic.
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Fewer than half of Scottish solicitors use social media for networking
Solicitors under 45 are most likely to use social media platforms in Scotland according to Law Society of Scotland research - but fewer than half currently use the three main social media platforms for professional purposes