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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
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Response to the British Polling Council general election inquiry
Ben Page, Chief Executive of Ipsos, responds to the British Polling Council inquiry into the 2015 general election polls.
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Beyond the bubble - housing and the public
Ben Marshall blogs for Chartered Institute of Housing as they celebrate their centenary year.
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Commercial access to health data
The most in-depth research ever into what the public think about patient records being used by commercial organisations has revealed that the majority are in favour as long as there is a clear public benefit and appropriate safeguards are in place.
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Over half of customers think they are working harder than companies to fix problems
Jean-François Damais reveals an Ipsos study which found that, all too often, customers believe they are putting in more effort than companies to get things resolved following a negative complaint or incident.
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Ipsos Encyclopedia - Customer Experience Management
Customer Experience Management is the practice of actively, consistently, and comprehensively managing the perceptions customers have of experiences relating to an organisation.
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Response to the interim findings of the BPC polling inquiry
Statement by Ben Page on the interim findings of the British Polling Council inquiry into the 2015 General Election polls.
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Data privacy - concern, confusion and apathy
How do the public view data protection and privacy? Daniel Cameron blogs for the Market Research Society's Geodemographics knowledgebase.
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Ipsos and Demos/CASM call for better ethical standards in social media research
Ipsos and Demos call for better ethical standards in social media research in a new report published today, which finds just 38% of the public are aware their social media posts are potentially being analysed for research projects.
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Open API - Exploring the views of consumers and small businesses
Barclays commissioned Ipsos to explore consumer and small business perspectives on possible use cases and on the permission based data sharing that would underpin the framework (open APIs).