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British Motorists Would Rather Be Smart Than Sexy
Survey examining what motorists look for when buying a car.
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British Motorists Would Rather Be Smart Than Sexy (Toplines)
Toplines for a survey examining what motorists look for when buying a car.
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Annual Running Costs Of The UK Fleet Parc Now Top A Staggering £132 Billion
New MORI poll shows that fleet managers are concerned about high running costs - many of which could be reduced by adopting telematics systems
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What Does The Election Tell Us About Consumers?
The British General Election of 2001 surprised few in its outcome, but almost everybody was surprised by the scale of the fall in turnout. While this is primarily of concern to those in the political world, it may also have wider lessons for companies in general as case study in apparent failure in marketing. In a paper delivered at the Research Show on 2 October 2001, Jessica Elgood and Roger Mortimore of MORI's Political Research team drew on a wide range of polling data surrounding the election to draw lessons from the election. Most of the data is set out, and discussed in detail, in Sir Robert Worcester and Roger Mortimore's newly published book on the election, Explaining Labour's Second Landslide (Politico's Publishing, 2001).
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New Insights Into Labour Migration
International research examining attitudes towards labour migration in EU accession countries (Poland, Czech Republic, Hungary).
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MORI Political Monitor, September 2001
Political Attitudes in Great Britain for September 2001, including questions on party image and government reactions to 9/11
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Factors Influencing Law Firm Selection
A MORI survey has revealed the major factors influencing some of Europe's biggest companies in their decision to select a law firm for the first time. Decisions are heavily swayed by the ability of a firm's individual personnel, as well as the technical abilities of the firm. These are the top selection criteria given by the in-house lawyers who participated in the poll.
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Big Five Lawyers Face Doubters Among European Council
The Big Five accountancy firms face a challenge to win top-level legal work from Europe's largest companies, according to a report by Legal Media Group and MORI.
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The Attack On America
The first measurements of British public opinion on the terrorist attack on the USA, and the appropriate response to it, are now beginning to be published. MORI's poll for the News of the World [British Reaction To Attacks On America], conducted on Friday evening and published on Sunday, was (as far as we know) the first; ICM in the Guardian followed on Tuesday. There was a Gallup poll conducted in 30 countries over the same weekend, and a separate Gallup poll for the Telegraph, conducted on the 17th-18th September.
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Young People And The Monarchy Poll Topline Results
Topline of a survey of young adults, exploring attitudes towards the Monarchy