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Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’
Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.
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COVID-19 five years on: Young people most likely to say they’re lonelier and spending more time looking at screens than before the pandemic
Six in ten (60%) young people say they spend more time looking at social media and screens since before the pandemic started
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Can Reeves Chart a Course Through Economic Pessimism?
With the Spring Statement looming, Ipsos polling reveals public pessimism about the economy and a difficult balancing act for the Chancellor as Britons want to hear how Labour will deliver economic growth, reduce the cost of living, and improve public services.
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Awareness of violence against women high, but action lags, finds new Ipsos survey
A quarter (24%) of those surveyed shared that they personally know a woman or girl who has experienced domestic abuse in the UK within the last 12 months.
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Can Labour deliver? Public services face inequality crisis
Ipsos’ annual ‘Understanding Society’ report “Putting the Place into Public Services” utilises 8 MRP (Multilevel Regression and Poststratification) models to understand public perceptions of key services in every local authority area across the UK, including health services, policing, public transport, and education, as well as housing, jobs, and overall quality of life and community cohesion.
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International Women's Day: Spotlight Projects in Public Affairs
To celebrate International Women's Day across Public Affairs, we wanted to explore various policy areas and projects completed over the past year and put spotlight on how they are able to contribute towards this year's theme of 'Accelerating Action'.
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New Ipsos measurement contract as PAMCo advances collaboration with Barb
The new approach to data collection means PAMCo optimises their use of high-quality face-to-face interviews.
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Navigating the AI Transition
Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.
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Essential Digital Skills for Work 2024
The fifth wave of tracking Essential Digital Skills (EDS) research launched in Lloyds Banking Group’s Consumer Index report at the end of 2024. Ipsos was commissioned by Lloyds Banking Group to measure the UK’s ability to navigate the online world – in life and in work.