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Ipsos Launches Simstore Virtual Solutions
An online, highly automated platform offering a suite of virtual shopper and packaging solutions.
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The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability.
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Google Glass - Dead, but not buried
In this blog MediaCT's Stephen Johnson discusses Google Glass and the product testing.
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We think more than behavioural economists think we think
We think more than behavioural economists think we think, says Oliver Sweet, head of Ethnography. Ipsos.
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Ipsos MediaCT Moves Mobile into the Mainstream
Ipsos MediaCT is bringing mobile into mainstream market research with the launch of Mobi-Vision, a research tool to enable clients to capture insights in real time via smartphones.
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How do you tell someone their baby is ugly?
Client concepts are often overlooked but with a bit of care they can make all the difference, writes Jonathan Weeks on Brand Republic.
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'Work with Ipsos' joint venture launched
Ipsos MediaCT and Work Research have today announced their qualitative research joint venture, Work with Ipsos.
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Corporate Security
IT and network security are the greatest security concerns for members of the CBI, according to new research from MORI. The research, jointly commissioned by CBI and QinetiQ, shows a large majority (97%) of members have either great or some concern about the overall security of their business. Almost three in five (58%) say IT and network security is a great concern, while two in five name 'Provision of standby facilities for business continuity purposes' (41%), 'Risk to brand value of security incidents' (40%) and 'Risk to employees of security incidents' (38%).
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QCA Survey - Evaluating The Use Of Optional Tests
Who decides whether you use the optional tests in your school?
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What Teachers Think Of Optional Tests
In Spring 2003 MORI was asked by the Qualifications and Curriculum Authority to survey teachers, in order to gauge opinion on the Authority's Optional Tests. Issues explored by the research included: