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Ipsos Secures Coveted Six Year Contract With BARB
Ipsos MediaCT, one of the leading agencies in media research, is delighted to announce a continuation of its relationship with BARB (a joint company of BBC, ITV, Channel 4, five, BSkyB and the Institute of Practitioners in Advertising) for the provision of its Establishment Survey.
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Scotland's international engagement and the China Strategy
Ipsos was commissioned by the then Scottish Executive to undertake research to support the China Strategy.
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Survey Methods At Ipsos
Ipsos uses all major survey methods across our huge range of work. This runs from face-to-face in-home interviewer surveys using probability samples, through telephone surveys using quotas that are designed to reflect the population, to online studies using panels of people who have signed up to take part in surveys.
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Europe 2006: Getting Into The Minds Of Europe's Top Business People
Europe's top business people are travelling more, earning more, spending more on the internet, have a liking for high tech gadgets; and have a massive thirst for business news in print, on TV and on the internet.
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How High Is Up?
There were two psychologists who met on the street and passed a few words. 'How's your wife?', asked one. 'Compared to what?' queried the other, illustrating the point that images can't be compared in a vacuum.
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Polling On The Internet
Since the late 1980s, telephone interviewing has become an increasingly effective way of conducting research among the general public. With telephone ownership rising above 90%, it became possible to interview representative samples of the public; the fast turnaround of results and the opportunity for tight control over the interview process have provided researchers with some real advantages over face-to-face methods.
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'Green' Companies Sell Themselves Short In The City
Listed companies that are leading the way with their environmental and social policies are selling themselves and their shareholders short by failing to make the case to the City, according to research published by Business in the Environment (BiE).
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UK Businesses Are 'Uncertain And Ill-Informed' About Their New Financial Exposures
Survey exploring awareness among senior management of risks posed by use of new technology.
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MORI Finds BBC Public Consultation "Not A Reliable Guide To Public Opinion"
A MORI report commissioned by major UK commercial broadcasters has shown today that the BBC's public consultation on its proposed new digital services is "clearly not representative of the public in any meaningful sense and cannot be considered a reliable measurement of public opinion."