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Reputation Council Insight & Ideas May 2012
This edition includes views from senior communications
professionals from Latin America, giving the Reputation Council a more global perspective. -
Europe Sans Frontieres
Majorities in France, Belgium, Italy, Sweden, Spain and Germany want to reintroduce border controls, writes Bobby Duffy in the Wall Street Journal
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Ipsos Political Monitor May 2012
Ipsos's May Political Monitor shows Labour opening up a 10 point lead as ratings of the government, David Cameron, and Nick Clegg have fallen to their lowest ever.
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The housing issue
Housing is an interesting issue for pollsters, says Ben Page, Chief Executive of Ipsos.
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From World Cups to the Poll Tax: what influences support for independence?
Analysis of our polling since the late 1970s shows that several factors will play a role in persuading voters.
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Protecting audiences in a converged world
Ofcom commissioned Ipsos to conduct new audience research to understand attitudes towards content regulation; and how far, and in what ways, the public expects it should be protected in a world where content can be accessed in such a broad range of ways.
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Smartphone advertising: form, functionality and brand
Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners?
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A power that can be felt
Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike writes Keith Glasspoole of Ipsos ASI in Campaign magazine
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Reuters/Ipsos Political Monitor November 2011
The November Reuters/Ipsos Political Monitor shows Labour increase their lead in the polls and just 15% believe the economy will improve in the next 12 months.
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Who makes the brand choice in your house - the chicken or the egg?
Do we shape our children's future brand choices or do they help to shape ours, asks Laura Furniss in Brand Republic magazine.