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Show mothers (and fathers) you care...
Mothercare has suffered a tough 2011 with profit warnings and falling sales. It needs to do more to get parents back on side, says Laura Furniss, development manager, Ipsos.
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Buying British Food
Supporting the local economy is a driver for buying British food, according to new Ipsos research.
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Economic optimism is at a three year low but Londoners are less pessimistic
Economic optimism is at a three year low but Londoners are less pessimistic about the nation's future than those living elsewhere in Great Britain.
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Reputation Council Insight & Ideas October 2011
This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, as well as looking from an internal perspective at the purpose and authenticity of company values.
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Ipsos MediaCT Moves Mobile into the Mainstream
Ipsos MediaCT is bringing mobile into mainstream market research with the launch of Mobi-Vision, a research tool to enable clients to capture insights in real time via smartphones.
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Wellbeing not waistlines the priority for parents' food choices
Parents are more interested in long term benefits of healthy food choices rather than obesity levels.
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Halifax Housing Market Confidence Tracker
More people expect house prices to fall rather than rise over the next year, according to the second Halifax Housing Market Confidence tracker research conducted by Ipsos.
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Green shoots?
Around one in six (17%) Britons describe Britain's current economic situation as good, making Britain level with the USA.
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European Union Poll
Two in three (67%) British adults would like to see a referendum held to decide on Britain membership of the European Union - only a quarter (26%) would not like to see such a referendum.
When it comes to voting in the referendum the public are fairly split, half say they would vote to get out of the European Union while two in five would vote for Britain to stay in the EU. -
Future State of Welfare
An overwhelming majority of people in Britain say there must be a benefits safety net - but many do not think that the system works properly and want to see more conditions attached to payments