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Conservatives are trusted on their traditional strengths while the public prefer Labour on `softer' issues
The Conservative Party is most trusted by the public to preserve law and order, encourage individuals to take responsibility for themselves and promote family values.
Labour are most trusted to give children and young people a good start in life and be fair to all sections of society
Liberal Democrats struggle to gain traction on many issues - although their best score is on protecting the environment -
Conservative support among women
Contrary to reports in the Observer and Guardian, our polls show no collapse in Conservative support among women between May 2010 and September 2011
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Miliband's image improves, but still behind Cameron on key leadership qualities
Although he trails the Prime Minister on most aspects and is lowest of the three leaders on likeability, Ed Miliband's image has improved since last December, especially when it comes to understanding the problems facing Britain
Cameron has clearest vision for Britain, most capable and best in crisis but also seen as out of touch
Nick Clegg is seen as likeable but also more style than substance -
Economic gloom in Britain
Just one in ten Britons describe Britain's current economic situation as good according to new research from Ipsos' Global @dvisor online survey conducted in 26 countries.
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Conservatives competent, Labour compassionate, Liberal Democrats divided
The Conservative Party is seen as most competent of the three parties; Labour seen as most compassionate; while
the Liberal Democrats are seen as divided, and least likely to keep its promises. -
Economist/Ipsos Issues Index September 2011
Concern about unemployment rises to the highest level in over two years
Concern about individual behaviour/morality also increases in the aftermath of the riots in England -
Reuters/Ipsos September 2011 Political Monitor
Conservatives regain lead over Labour as having the best policies on managing the economy, but half of the public are still pessimistic about the economy
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The majority of Scots oppose a single police force in Scotland
On the day the Scottish Government announced plans for a single national police force in Scotland, an Ipsos poll finds that the majority of Scots oppose the proposal.
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Scots back full fiscal powers but not independence
Two-thirds of Scots would vote for all tax-raising powers to be transferred to the Scottish Parliament, while only around a third would vote to separate from the rest of the UK, as revealed in our new poll for The Times.
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The proportion of secondary school pupils taking private tuition has increased
Research conducted by Ipsos on behalf of the Sutton Trust has found that a larger proportion of pupils in 2011 say they have received private tuition than in 2005.