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Importance of Digital Terrestrial Television and Broadcast Radio
Arqiva partnered with Ipsos, to better understand the impact of broadcast television and radio. Data shows 90% want to see continued support for Freeview and broadcast radio.
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Public opinion on the COVID-19 coronavirus pandemic
In an uncertain world, reliable data matters. Ipsos experts share the latest research and analysis related to the COVID-19 coronavirus pandemic.
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What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap
In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals
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The UK is perceived as attractive and trusted by educated young people in Nigeria
Research conducted by Ipsos for British Council in 2020 aimed to understand how the UK is seen by educated young people across 36 countries internationally. The data from the research is used by British Council to inform strategy and programmes aimed at the target audience in relevant countries.
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What makes great content? Learning from Squid Game’s success
What can we learn from one of the most high-profile and record-breaking pieces of content from the past year?
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Active Lives Children and Young People Survey 2020/21
Ipsos carried out this survey of pupils in schools on behalf of Sport England during the academic year 2020/21. Sport England commissioned Ipsos to design and carry out the survey to inform Sport England’s strategy and the strategies of the Department for Digital, Culture, Media and Sport (DCMS) and the Department of Health and Social Care (DHSC).
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The view from the other side: Perceptions of the UK abroad in 2021
Research conducted by Ipsos on behalf of the British Council finds that the UK continues to be the most attractive country overall among young people in the G20
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PAMCO data release provides first print readership in over a year
PAMCo have released updated GB print readership estimates for the first time in more than a year on October 29th, with fresh data collected using a new ‘online first’ research design developed by Ipsos.
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RAJAR returns with an adapted design
The first UK radio listening figures for 18 months have been released by RAJAR on 28 October.
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Ipsos re-starts in home interviewing in the UK
In early October 2021, Ipsos started to reintroduce in home, face-to-face data collection for some of our major surveys. This follows recently updated guidance from the MRS and a successful pilot of required safety protocols.