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Just 1 in 5 would support the Chancellor breaking her fiscal rules, but support increases if it means more money for public services - though public awareness of rules is low
Two in five (40%) believe it would be a good thing for Chancellor to break her fiscal rules, if it meant raising more money for higher quality public services. However, they are less supportive of breaking the rules in principle (20%) or if it leads to more borrowing (14%) or higher taxes (15%).
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Public confidence in Labour’s delivery of its five missions is low – especially economic growth
Across all five of Starmer’s missions, more people continue to believe Labour is doing a bad job than a good job.
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Stephen Fry tipped to triumph in Celebrity Traitors, while Alan Carr expected to struggle, according to Ipsos poll
Stephen Fry is the fan favourite to triumph on the upcoming celebrity edition of The Traitors.
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British public now see Reform as main opposition over Conservatives, and believe Farage more likely to be PM than Badenoch
Britons are now slightly more likely to consider Reform UK (37%) as the main opposition party, ahead of the Conservatives (33%).
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On second anniversary of King Charles III’s coronation, 44% of Britons want the ceremony for the next monarch to be smaller in scale
44% of Britons favour a smaller-scale coronation for the next monarch, compared to 38% who want one of a similar scale and 11% a larger ceremony. Britons are similarly split over whether too much or the right amount of money was spent on King Charles’ coronation.
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A third of Britons – higher among men and young people - would take up arms for country, as confidence in armed forces to defend Britain from attack falls since 2022
Almost half (48%) of Britons say they are no circumstances where they would be willing to take up arms for Britain, 35% think there are. However, 42% of those aged 18-34 say there are circumstances where they would be willing to take up arms, compared with 28% of 35-54-year-olds and 36% of those aged 55-75. There is an even bigger gender divide, with 49% of men saying they would be willing to serve compared with 21% of women.
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Britons are open to the use of AI in the NHS, but are split on whether it presents more risk or reward
The British public is comfortable rather than uncomfortable with a range of uses of AI in healthcare, particularly reminding patients to book follow-up appointments (61%), helping to identify potential health risks or early signs of disease via wearable devices (48%) and helping to identify those at increased risk of chronic illnesses (48%).
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Two thirds of Britons say the total number of people entering the UK is too high
Two in three (67%) Britons believe the total number of people entering the UK is too high, with 43% stating it is "much too high."
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Local Elections: Voters lack confidence in all main parties to deliver, with Reform UK poised to do well
New research from Ipsos in the UK sheds light on the factors shaping voter decisions in the upcoming local elections on May 1, 2025.
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Favourability ratings for Starmer, Reeves and Labour all unwind this month
Public favourability ratings for Keir Starmer, Rachel Reeves and Labour all dip this month, cancelling out much of last month’s improvement.