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Drug pricing controversies are here to stay – what do consumers think?
Drug pricing has long been a key reputational issue for the pharmaceutical industry in the eyes of consumers. In light of recent media coverage of this issue, it is unlikely that perceptions are going to shift any time soon. However, many senior stakeholder groups are positive about the future of Pharmaceuticals.
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Captains of Industry say confidence is at an all-time low
Ben Page writes for the Times Red Box on the findings of our latest Captains of Industry study.
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Get Fair or Fail: Why Fairness is Key to Business Success
Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains; how do you choose which customers or situations to prioritise?
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How to avoid an #epicfail
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
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Two-thirds of Ipsos Captains not confident in Government's ability to negotiate with the EU
For our latest Captains of Industry study, Ipsos conducted 100 interviews with participants from the top 500 companies by turnover and the top 100 by capital employed in the UK.
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Most don’t think Donald Trump should be invited to the Royal Wedding
Headline voting intention: Labour 42% (+3 points), Conservatives 39% (+2 points), Liberal Democrats 9% (nc).
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Monarchy/Royal Family Trends - Most Liked Members of the Royal Family
Q Which two or three members of the Royal Family do you like the most?
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Show me the money
In a highly private topic matter tied up in the desire to project a certain self externally, untangling the complexities of financial management from the cultural eco-system it sits within has never been so important. Using two ethnographic case studies, we reveal the differences between what we say we do, and what we actually do.
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EU’s heart might be open, but Britain’s isn’t
The UK isn’t changing its mind about Brexit says Ben Page in Politico.
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Data Massaging: the benefits of a good massage
2018 has arrived and with it a mine of data waiting for some attention!