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Geography and gender: Britons stand out for views on two types of inequality, while age divide splits opinions on race
By international standards the British public are particularly concerned about geographical inequalities – but among the least likely to be worried about gender inequality, according to a new 28-country study
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous.
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Eight in 10 parents of 0-17 year olds feel judged for the behaviour of their children
A new study across 28 Countries by Ipsos finds that 8 in 10 Parents of 0-17 Year olds feel judged for the behaviour of their children
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Only one in five believe early years are most important for a child’s development.
A new 28 country study by Ipsos finds that one in five people (18%) believe the period from the start of pregnancy to age 5 is the most important period of a child and young person’s life for health and happiness in adulthood. The highest proportion of people say all periods are equally important (35%). This is the first time that a global comparative survey looking at perceptions of the early years in different countries has taken place and builds off the work Ipsos conducted in the UK for The Royal Foundation in 2019 /2020.
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Global consumer confidence getting closer to pre-pandemic level
No significant month-on-month drop in consumer sentiment recorded in any market
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Women Played. Women Paid. Women Made
In 2020, women played an influential part in the success of the video game industry. We explore how women contributed as video game players, purchasers and creators, and how the video game industry itself can better represent them.
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The British Business Bank 2020 Business Finance Survey
The 2020 Business Finance Survey conducted by Ipsos on behalf of the British Business Bank.
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Britons among least likely to prioritise gender pay gap in COVID recovery
Britons are among those least likely to prioritise tackling the gender pay gap right now as society rebuilds from the COVID-19 pandemic, according to a new global study to mark International Women’s Day.