Search
-
A complete dissolution of confidence: how it's not just Britain's banks that are no longer considered trustworthy
Now it is not just bankers that the public mistrust: Chris O'Brien of Ipsos Loyalty on how the influential are viewed with suspicion by the public.
-
Making Christmas payments easier?
A new ad for Barclaycard's contactless payment system could herald a big year for innovative mobile payment technologies, writes Matt Prince and Jamie Robertson in Brand Republic.
-
Mitt's marketing strategy could lose you the brand race
Obama revolutionised marketing in his electoral campaign by using big data and targeted marketing, how can brands learn from this?
-
Odds on for Disaster
Forecasting is tough and will never be an exact science, however with a disciplined approach, careful planning and the right expertise, the output of a forecasting exercise can deliver accurate results, writes Richard Boyko, Director, Ipsos InnoQuest.
-
Marketing to women
Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.
-
New Trends in shopping
Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.
-
King's College London and Ipsos form research partnership
King's College London and Ipsos have formed a partnership to bring together researchers from both institutions to develop new opportunities and enhance the excellence and impact of the work that both do.
-
Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints. Download this white paper to learn more.
-
Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.
-
The complexities of the impact of `Bedroom Tax'
Steven Treanor explores the potential impact of Housing Benefit Reform on landlords, families and communities