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Trends - Royals
Explore how public opinion towards the British monarchy has evolved over time. This section presents long-term trends in attitudes towards the institution itself, alongside favourability ratings of key members of the Royal Family.
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A profession poised for AI transformation demands upskilling and leadership
AI presents the biggest opportunity for Chartered Accountants to deliver value, shape careers, and create interesting roles, but demands upskilling and leadership from the top to maximise its potential.
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Pulse Check - Tariff Special - April 2025
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape.
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Evaluation of the targeted lung health check programme for NHS England
The programme and its evaluation set out to test whether the promising results displayed in earlier pilots and trials were replicated at a larger scale and in real world, busy NHS settings.
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As Charles and Camilla celebrate their wedding anniversary, perceptions of their relationship’s impact on the monarchy have improved over the decades
Public perceptions of the King and Queen’s relationship have improved since the late 1990s, with fewer people believing it harms the monarchy, although nearly half say it has made little difference.
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Despite Netflix hit Adolescence driving national conversation, no uptick in online safety apps
In weeks following launch of Netflix hit Adolescence, Ipsos UK found no change in average use of most popular online safety apps. The UK’s official source for Online Audience Measurement, Ipsos iris, measured usage of YouTube Kids, Microsoft Family Safety and Google Family Link pre & post March 13.
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The proportion of Britons saying there isn’t a “special relationship” with the US doubles in one year amidst concern over tariffs
Only three in ten (30%) Britons now agree there is a "special relationship" between the US and UK - a significant 17-point drop from previous year.
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The public are largely supportive of government public health interventions
Nearly three-quarters (73%) of the public support extending the indoor smoking ban to specific outside spaces to protect children and vulnerable people, including playgrounds, outside schools and hospitals. This is followed by introducing a tax on organisation that produce foods high in sugar or salt, with some of the revenue used to fund fresh fruit and vegetables for low income families (62% support) and reducing the number of retailers with licenses to sell tobacco to limit tobacco availability (61% support).
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Public holds misconceptions about antibiotic resistance
Over half of the public (54%) are either unsure if there’s anything they can individually do to prevent antibiotics becoming less effective at treating infections (28%) or incorrectly believe there’s nothing they can personally do (26%).
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5 Years of Keir: A briefing to mark the 5th anniversary of Keir Starmer becoming leader of the Labour party
To mark the 5th anniversary of Keir Starmer becoming leader of the Labour party (4 April 2025), Ipsos UK has compiled our data on his personal approval ratings, as well as key indicators on his government’s performance.