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Smile, you're on camera
We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level. Eleanor Thornton-Firkin, Head of Content & Creative Development, Ipsos Connect, writes for Campaign.
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GP Experiences and Opinion Monitoring
Ipsos was commissioned by the Royal College of General Practitioners to conduct a survey with GPs into their current experience of working in general practice.
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Confessions of the Admen
Do media planners and buyers see the world as others do, and does it affect the decisions they make? In this thought piece Ipsos Connect separates myth from reality by investigating the 'perils of perception.'
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Political Communication in Britain
This book by authors including Ipsos polling experts, offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts.
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Britons' predictions for 2017: Brexit, economic concerns, and a Royal engagement?
A clear majority (79%) of Britons think that the government will begin the process for leaving the European Union in 2017, with the same proportion thinking it likely that another European country will decide to hold a vote on leaving the European Union.
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Attitudes to Hunting 2016
A new national poll commissioned by the animal welfare charity the League Against Cruel Sports finds that majority of the British public are in favour of keeping a number of activities banned in the Hunting Act illegal.
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Britons predict a good year ahead in 2017 for Theresa May, Sadiq Khan and themselves
As an eventful year draws to a close Ipsos's latest Political Monitor reveals who Britons think will enjoy good fortune in 2017. Half (51%) believe 2017 will be a good year for Prime Minister Theresa May (35% think a bad year) including three in four (74%) Conservative supporters.
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New survey shows Brexit vote slightly dents UK's reputation among EU nations
Ipsos surveyed nearly 40,000 18-34 year olds across the G20 nations on behalf of the British Council, to measure perceptions of the UK pre- and post-Brexit.
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80% of 16-34 year olds use a smartphone in their purchase journey
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Ipsos research for the Challenge Network
In 2015 Ipsos conducted fieldwork for The Challenge Network, which examined public experiences of social integration with people of different ages, occupations and social grades.