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Keir Starmer opens clear lead over Rishi Sunak as the most capable Prime Minister
Headline Voting Intention January 2024: Labour 49% (+8 pts), Conservatives 27% (+3), Liberal Democrats 7% (-6), Green 7% (-2), Reform UK 4% (-3), Other 5% (-1).
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Majority of Britons continue to be unfavourable towards Rishi Sunak
54% think the UK’s decision to leave the European Union has had a negative impact on the country according to the January 2024 Political Pulse poll from Ipsos.
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Ipsos Issues Index: December 2023: Public concern about immigration reaches a six-year high
1 in 3 people name immigration as an important issue for Britain according to the December 2023 Ipsos Issues Index.
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Seven in ten not confident Conservatives can provide strong and stable leadership
Only one in four (25%) say they are confident according to the latest political polling from Ipsos.
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Public concerned price rises in some sectors motivated by profits more than inflationary pressures
The latest Ipsos Political Monitor, taken 1st – 7th December 2023, explores public attitudes to price rises in different sectors.
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Ipsos Predictions for the UK in 2024
As 2023 comes to an end, Ipsos asked the British public to look forward to what 2024 could bring. From a general election, to a general strike, heatwaves to aliens, what has next year got in store for us?
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Perils of perception, prejudice and conspiracy theories
The gap between reality and perception is often massive. This is illustrated by a new survey carried out for the Royaumont Talks, whose theme this year was "Believing". The results were presented on 1 December at Royaumont Abbey by Didier Truchot, founder and chairman of Ipsos. In this survey, Ipsos tested the beliefs of the population in ten major countries on a range of social, political, economic and current affairs issues – and compared them with actual data.
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Majority of Britons feel worse off since the last General Election
Do you feel better or worse off since the 2019 election? Our latest Ipsos Political Pulse survey.
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NHS Staff top Santa’s ‘nice list’ for fourth year in a row
Ipsos polled the British public on whom they think deserves to be on Santa's 'Nice' List and 'Naughty' List!
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Trust in politicians reaches its lowest score in 40 years
This year's Ipsos Veracity Index reveals that the proportions of people who say they trust politicians and Government Ministers to tell the truth have reached their lowest scores since the survey began in 1983.