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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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Beyond Binary – Communicating With Gen Z
The Ipsos Corporate Reputation team were recently joined in a round-table discussion at The Ivy in London with 12 leading corporate communicators, to explore the implications of our recent Gen Z research.
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Energy sector reputations: time to power up?
The energy sector has an image problem. From domestic suppliers to international oil and gas companies, firms face an uphill struggle to be viewed in a more positive light by a wide range of their stakeholders – as issues around the environment, along with pricing concerns, shape perceptions amongst consumers, regulators, and the media.
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Issues Index August 2018: Public concern about the EU and Brexit remains at historically high levels
This month’s Issues Index shows public concern about Britain and Europe remaining at the same record level measured in July.
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Infrastructure fit for the future
The National Infrastructure Commission (NIC) commissioned Ipsos to conduct mixed-methods research on the challenges facing UK infrastructure in a range of areas: waste, digital communications, water, flooding, energy and transport.
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Ipsos Research Highlights - June 2018
Ipsos's Research Highlights for June 2018 includes the new Inclusiveness Index, thoughts towards the Brexit negotiations and public views on funding for the NHS.
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Attitudes towards Immigration after Windrush
Immigration attitudes remain more positive than pre-Brexit vote, but only one in five say they have become more positive about immigration since then
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Going beyond continuous listening …
In our latest blog, Kimmo Parkki, Director at Ipsos LEAD, explains why continuous dialogue and shared accountability between managers and their direct reports is much more important than formalised “continuous listening” tools and processes
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What worried the world in 2017?
Every month across the year, our What Worries the World survey series has asked an online sample of over 18,000 citizens in 26 core countries about the biggest worries for their nation, presenting them with a list of 17 concerns ranging from crime and violence to childhood obesity.
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Has the Digital Banking revolution finally started? The FinTech landscape in 2018
Spurred on by Open Banking, advocates of FinTech are forecasting a revolution in the financial services sector. But with the change seemingly slow to happen, Tom Erasmus asks will the latest innovations finally overcome consumer inertia?