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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos
Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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Ipsos Climate Change & Sustainability Practice
The Ipsos sustainability practice leverages research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of environment, social and governance (ESG).
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Luxury and convergent commerce
Ipsos brought together experts from various industries representing the Luxury sector for a guided closed-door discussion
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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A sustainable future for me, my world and the world
The following provides a summary write-up of a panel session that Ipsos chaired at the Anthropy event held at The Eden Project at the beginning of November 2022. This provides an overview of the key points that were discussed and the main take-outs from the discussion.
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Londoners overwhelmingly see the cost of living as the biggest issue facing London
London Councils’ annual Survey of Londoners has found that more than three quarters of Londoners say cost of living is one of the biggest issues facing the capital, the highest level ever recorded in this survey. The findings also suggest that many Londoners are already starting to feel the financial strain.
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Understanding how the public feel decisions should be made about access to their personal health data for AI research
Ipsos partnered with the Open Data Institute and Imperial College Health Partners to deliver a public dialogue for the NHS AI Lab and Sciencewise, which will be used to steer priorities for future research.
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Britons more comfortable talking about menopause than any other country but many lack knowledge of the subject
Menopause is something that all women on the planet will potentially experience in their lives and yet is still something of a taboo to many. New research by Ipsos across 33 countries looks at attitudes towards menopause around the world.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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Almost two-thirds of football fans more interested in watching women’s football following Lionesses success
2 in 5 members of the general public and two thirds of football fans say the Women’s Euros has made them more interested in watching UK women’s football in the future