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What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap
In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals
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Clinician of the Future: A 2022 report
Elsevier Health's global report, with research conducted by Ipsos, reveals clinicians' pain points, predictions for the future and how the industry can come together to address gaps.
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New Ipsos research offers insight into the dynamic opinions of Yorkshire Red Wall voters
A summary report of qualitative findings for UK in a Changing Europe from interviews with "Red Wall" voters in Yorkshire.
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Money and Pensions Service (MaPS) Pensions Dashboards Programme, Qualitative Research with Potential Dashboard Users
The new report for MaPS aims to help guide and inform the development of pensions dashboards in the UK. The report focuses on insights from primary research, consisting of 110 qualitative in-depth interviews conducted with potential end service users.
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Survey Research Methods Centre Update: December 2021
Welcome to the latest update from the Ipsos Survey Research Methods Centre.
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Qualitative Research for The Prince’s Trust Group on the Future of Work
Ipsos has conducted qualitative research with young people in five countries to inform the global report Generation Stand Up, Start Up: The Prince’s Trust Group Report on the Future of Work
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Public attitudes towards offensive language on TV and radio
Ipsos was commissioned by Ofcom to conduct research to help them understand public attitudes towards offensive language on TV and radio.
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
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New Ipsos report on Public Perceptions of Systemic Racism in the UK
Ipsos are pleased to launch an important new report looking into British opinions on systemic racism in the UK.