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Digital-only banks are winning over more UK consumers
13% of new current accounts opened in the UK from Jan-June 2019 were digital-only fintech banks.
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Flight shame: are we willing to reduce our emissions?
Public perceptions of flying depend on two key factors – cost and convenience. Only one in seven people in the UK (13%) said they would use a form of transportation with a lower carbon footprint than air travel even if it were less convenient or more expensive.
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Research on the labelling of Influencer Advertising
The Advertising Standards Authority (ASA) commissioned Ipsos to research people’s comprehension of influencer advertising and how they identify influencer advertising vs. organic (i.e. ‘normal’) posts.
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Aviation Index 2019 - public attitudes towards aviation in the UK
Ipsos's second Aviation Index survey for NATS (National Air Traffic Services) finds the public more likely to anticipate adverse Brexit-related impacts on flying, and keener on the industry delivering sustainable flying.
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Are you testing out a new bank? I am
The number of current accounts on the market is rapidly increasing, and with it, the average number of accounts held per person. Associate Director Kerry Barringer analyses what the traditional banks must do to ensure they won’t eventually be eclipsed by more agile banks.
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Ipsos Research Highlights - August 2019
This month's Ipsos research highlights includes first views of Boris Johnson who begins his term as Prime Minister as satisfaction with the government hits a historic low. Elsewhere, we explore public attitudes to a no deal Brexit; and there is continued concern about the NHS.
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Reputation resilience in the age of ‘fake news’
As the transmission of misinformation is faster and easier than ever before, the push to tackle it has been imbued with a new sense urgency. But in the meantime, what can businesses do to mitigate the risk fake news poses?
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Ipsos Update – August 2019
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.