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Cyber Security: Filling the gaps in the fence
Researcher Daniel Pedley gives an insight into UK businesses' priorities and confidence on cyber security.
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The Brand Builders Fight Back
Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.
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Push To Web Best Practice Guide
Our latest best practice guide outlines the benefits of a push-to-web methodology and our learnings regarding its implementation.
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Customer Experience is Everyone’s Business
Customer expectations are higher than ever before, so why aren't more UK businesses taking the role of delivering an exceptional Customer Experience seriously?
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Regulated industries and the power of public opinion
Communicators intent on building their organisation’s reputation and protecting its licence to operate, need to be attuned to the shifting tides of public opinion to help manage risk and maximise opportunity.
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What's next for General Insurance?
While customers still lack engagement and providers risk huge losses with new-customer deals, there is change afoot in the general insurance sector. Jamie Talmage examines our latest research into the industry and the advantages of switching focus from price to value.
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Majority of young people think their generation is more entrepreneurial than previous generations
Ipsos research conducted on behalf of IPF, run across seven markets, looks at financial wellbeing in young adults.
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Practical Ethics in Social Media Research: The greatest good for the greatest number?
The amount of social media data readily available to anyone inclined to look is staggering. This raises important questions about the principles around analysing individuals’ data. What can be done to ensure social media data research is as conscientious as it is revealing?
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Ipsos Research Highlights - May 2019
As Brexit deadlock continues nearly seven in ten see Brexit as the UK’s biggest issue. As concern about crime increases, we look at the impact of fake news and ask are we becoming more environmentally conscious? All this and the underlying attitudes to the EU in our roundup of this month’s releases.