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The Sound of the Next Generation
Our latest research report for Youth Music shows that music is essential in young people’s lives, significantly improving their wellbeing.
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How behavioural science is helping us improve our understanding of corporate reputations
The Ipsos Global Reputation Centre is increasingly applying a range of behavioural science-based solutions, to more fully understand what stakeholders and the public really think and feel about brands. Understanding these nonconscious processes immeasurably improves insights-driven communications strategies and reputation management: a more complete picture of what’s going on in our audiences’ heads can give a significant edge over competitors trying to influence the same people.
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The Hacker: Why Protecting your Data is More Important than Ever Before
These days almost all companies recognise that they must take appropriate security measures to prevent hacks or data leaks. With advancements in technology happening at a record speed, and with data being recorded and stored in greater volumes than ever before, it is critical that companies protect their data.
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Ownership of voice-activated speakers is now at 8% amongst GB adults
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Alcoholic drinks: what's trending?
The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.
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A third of adults worry about voice activated speakers recording their conversations
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers – and to trust in its security.
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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Data Privacy and Security: what are the real concerns?
Leo Cremonezi explores how much we value our privacy and the protection of our personal information.
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Is the public really engaged with the Sharing Economy?
Research conducted by the Ipsos Reputation Centre suggests that awareness and usage of Sharing Economy sites is much lower than might be expected.