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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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Ipsos Research Highlights - 17 July 2020
In this week's Ipsos Research Highlights include how the public feel about the recent Government communications, Boris Johnson's favourability ratings and latest findings from the recent COVID-19 home testing study.
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Signals #9: Understanding the coronavirus crisis
This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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Majority of Brits can’t identify plastics in multiple household items
Many household items contain hidden plastics, but some are more obvious than others.
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Packaging Perfection | Webinar
Following our Packaging Perfection webinar you can now access the slides and recording of the presentation.
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We see with our mind, not just with our eyes
This white paper argues that it is essential to link responses to a product’s appearance back to the visual features that trigger them.
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Ipsos Launches Simstore Virtual Solutions
An online, highly automated platform offering a suite of virtual shopper and packaging solutions.
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The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability.