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Inequality between women and men ‘doesn’t really exist’, say one in seven Britons
One in seven (15%) Britons think gender inequality doesn’t really exist, with men (19%) more likely than women (11%) to hold this view, according to a major survey conducted ahead of International Women’s Day on 8 March.
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Romantic dinners, card, flowers and chocolates; how will Britons celebrate Valentine’s Day this year?
9 in 10 Britons say they are happy with their current partner, but are they celebrating Valentine's Day this year?
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
In a major new Ipsos report analysing trust, the Ipsos Global Trustworthiness Monitor 2021, we find that, despite popular belief, we are not experiencing a ‘crisis of trust’.
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The next epidemic? People living with obesity nearly twice as likely to have bad mental health
People living with obesity are nearly twice as likely as those with a healthy weight to report that their mental health is bad, according to a new study conducted by Ipsos for Johnson & Johnson Medical Devices Companies .
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Doctors become the world’s most trusted profession
The new Ipsos Global Trustworthiness Index reveals that in 2021, doctors are considered the world’s most trustworthy profession.
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Sentiment about globalisation cooler than before the pandemic across the world
A new Ipsos global survey conducted with the World Economic Forum (WEF) highlights mixed views on international trade
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Citizens don’t expect national economies to recover anytime soon
Global survey finds onus to lead recovery is on governments and big business
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The Dutch are the most physically active nation, the Brazilians are the least
In this new study across 29 countries we take a look at how people around the world view sports, how they take part and what might prevent them from doing so