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Ipsos Research Highlights - 29 May 2020
This week's Ipsos Research Highlights we explore how the British public are coping with the new guidelines, their thoughts for the future and how the Scottish Government has handled the coronavirus outbreak.
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UK public still staying home to huge degree and even getting used to lockdown life, new data reveals
Britons stick to the rules even after the easing of the lockdown as they remain focused on the health impacts of Coronavirus.
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Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos has produced an Online Publisher framework Pack.
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Essential Digital Skills UK - 2020
Lloyds Bank UK commissioned Ipsos to research the ‘essential digital skills’ of the UK population, 15+, which forms part of their ‘UK Consumer Digital Index 2020', the UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure.
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Lockdown TV: VOD provides a platform for viewers to live vicariously
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Lockdown TV: For brands trust and transparency are key
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Signals #5: Understanding the coronavirus crisis
This fifth edition of our Signals digest brings together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.
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Lockdown TV: TV is still a key source of comfort and a valued facilitator of family time
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Lockdown TV: Consumers are increasingly conscious of their shopping habits
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Alexa, Mummy and Me: New opportunities for kids and voice
This thought piece discusses how kids and parents engage with voice technology in the home and what opportunities this presents for brands both during and post the COVID-19 lockdown.