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The NHS and its use of the private sector
In a new Ipsos blog, we analyse how the NHS is being seen in the voters' minds and some of the narratives around the NHS in the debates.
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Brand Starmer vs. Sunak
The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?
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Ipsos research explores barriers to opening up about experiencing problems with gambling
New Ipsos release for GambleAware shows public support for greater regulation of gambling advertisement, and an increase in gambling behaviour during major sporting events
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The People Behind the Polls
The People Behind the Polls - a series of video diaries and election debate reactions from members of the public during the 2024 General Election.
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Ipsos named one of The Times Top 50 Employers for Gender Equality 2024
Ipsos has been named as one of The Times Top 50 Employers for Gender Equality 2024 for its commitment to addressing gender inequalities in the workplace.
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Ipsos MRP
Ipsos publishes its first MRP (multi-level regression and post stratification) model of the 2024 General Election.
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Finding Hope and Home: Reflections on World Refugee Day 2024
Trinh Tu, Managing Director of Public Affairs, reflects on her experience as a refugee this World Refugee Day.
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Majority of Britons want political parties to take a strong approach to climate change – but it is unlikely to sway 2019 non-voters
New polling from Ipsos has revealed that while most Britons remain concerned about climate change, the intensity of concern has fallen since 2022 .
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Embedding the audience: Putting audiences at the heart of Generative AI
Understanding audience perspectives on Gen AI is crucial. Our latest report, written with the BBC, explores this, offering key insights into audience attitudes and concerns.
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Ipsos Equalities Index 2024: More than a quarter of Gen Z men think efforts to promote equality have gone too far
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.