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Majority worldwide say their society is broken - an increasing feeling among Britons
New Ipsos global study shows a majority of adults worldwide say their country’s society is broken, a feeling which is increasing in Britain.
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Britons hugely underestimate how hot planet has become and how much plastic waste is in the environment
Misperceptions about climate change and the natural environment are widespread in Britain, according to the 2019 Perils of Perception study by Ipsos and King's College London.
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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
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Food for thought: Is the UK willing to fake it just ‘til we make it?
Five in ten Brits say they would eat a plant-based substitute for meat, putting the UK ahead of the global average (four in ten). But how willing are we to make a long-term change to our diets?
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Global study finds Britons most accepting of porn
Britons find smoking tobacco and marijuana the least morally acceptable vices.
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Concern about climate change reaches record levels with half now 'very concerned'
New polling shows 85% of Britons are now concerned about climate change, with the majority (52%) very concerned.
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Ipsos Research Highlights - August 2019
This month's Ipsos research highlights includes first views of Boris Johnson who begins his term as Prime Minister as satisfaction with the government hits a historic low. Elsewhere, we explore public attitudes to a no deal Brexit; and there is continued concern about the NHS.
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Sticking with the status quo - a risky bet for the gambling industry
Gambling companies are facing an increasingly cynical atmosphere in the UK. Lawmakers, the general public, and wider stakeholders are questioning the integrity of the industry's business model and challenging the societal licence to operate in its current format. What can communicators within the sector do to proactively build trust in the industry, and how can this improve its reputation?
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Ipsos Update – August 2019
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
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The impact of declining trust in the media
Conventional wisdom suggests that global levels of trust in traditional media have declined over the last five years. Is this true and, if so, what does it mean for corporate communicators?