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Starmer seen as more likely to offer Britain a fresh start and improve public services
43% think a Labour government with Keir Starmer as Prime Minister is likely to offer Britain a fresh start.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Half of English football fans think VAR has had a negative impact on the experience of match going fans
New polling from Ipsos explores attitudes toward Video Assistant Referee (VAR) technology.
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Embedding the audience: Putting audiences at the heart of Generative AI
Understanding audience perspectives on Gen AI is crucial. Our latest report, written with the BBC, explores this, offering key insights into audience attitudes and concerns.
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Around two thirds say they are not confident that they would be able to get a GP appointment quickly at a time that suits them
New polling from Ipsos for ITV News reveals the public are not confident they could access NHS services quickly if they needed to
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Voters resigned to tax rises, despite Labour and Conservative pledges
New polling from Ipsos, conducted in partnership with the Financial Times, has revealed that a majority of voters expect tax rises following the upcoming election, no matter which party wins on July 4th.
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Seven in ten UK adults say their lifestyle means they need a vehicle
A majority of the public say their current lifestyle means they need a vehicle, and nearly half think transport links in their local area are not good enough, according to a new Ipsos survey.
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UK workers seek new digital skills amidst the buzz of AI
People in the UK aren’t just exploring the topic of Artificial Intelligence online – they’re also thinking about how this technology will impact their working lives, resulting in 53% of UK office workers wanting to learn new skills.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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British public more likely to think Labour has the best policies on the issues that matter most to them
The first Ipsos Campaign Tracker of the 2024 General Election asks the public which issues will be most important in deciding their vote and which party has the best policies on them.