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The future of AI in public services
AI has the potential to automate repetitive tasks and enhance efficiency in our public services. Using insights from Ipsos research and an interview with Dr. Jonathan Bright from The Alan Turing Institute, Daniel Cameron and Reema Patel identify different types of AI technology and their applications in the public sector. However, they also explore the challenges such as bias, lack of transparency, data privacy, and the broader social impacts facing the use of AI in this capacity.
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The future of policing
Policing in the UK is based on 'policing by consent', but recent data shows a decrease in public approval and trust in the police in the UK. We spoke with Rick Muir, Director of The Police Foundation, about the current state of policing in the UK, the perception gap the public have on police activities and how policing can be improved. In order to restore trust in policing, our data shows that presence, fairness, accountability and meaningful engagement are integral.
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The future of public services
Public services matter. Many tell us that the parties' policies on these issues are very important in helping them decide how to vote. However, Britons are feeling pessimistic about the future and the government's ability to improve public services. As parties draft their manifestos ahead of the much-speculated next general election, they will need to balance the current restraints of the public purse with an urgent need to start planning for these inevitable challenges that face the public sector.
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Israel / Gaza conflict: 7 in 10 Britons concerned about plight of civilians on both sides
New polling from Ipsos explores public attitudes to the current conflict in Israel and Gaza amongst British adults.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Clear majorities of the public think Rishi Sunak’s government doing a bad job at delivering on key pledges
The latest Ipsos Political Pulse asked favourability towards the parties and various senior politicians, whether things are heading in the right or wrong direction and whether Rishi Sunak’s government has done a good job delivering on the 5 key pledges he made earlier this year.
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Half of Scots expect positive energy security impacts from new North Sea oil and gas drilling licences
Scottish public support for improving the energy efficiency of homes and businesses and investing in renewables is higher than it is in Great Britain as a whole, according to new Ipsos polling in Scotland.
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Britons concerned about climate change, but cost of living is a barrier to action
Three quarters of Britons support making it easier to travel by public transport to reduce the use of cars, while just 3 in 10 support making it more expensive to drive - new Ipsos polling.
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Two thirds of people saving for unexpected expenses, holidays, special occasions or something else in the past 6 months
Adults across the UK are still saving despite the rising cost of living, new Ipsos research for the Money and Pensions Service (MaPS) suggests.
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Food Standard Agency's flagship survey shows 1 in 4 people are now food insecure
Since 2020, Ipsos has been running the Food Standard Agency’s (FSA) flagship survey, Food and You 2. Findings from the survey reveal that levels of food insecurity have reached 25%. This is an increase from 16% when the first wave of the study was conducted between July and October 2020.