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Why Nostalgia Is So 'Fetch' Right Now
In volume 3 of the Ipsos and Effie Dynamic Effectiveness series, we explore why nostalgia is a powerful tool and the ways in which brands can use it effectively.
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Dynamic Effectiveness: Ipsos & Effie UK
The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.
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Keir Starmer opens clear lead over Rishi Sunak as the most capable Prime Minister
Headline Voting Intention January 2024: Labour 49% (+8 pts), Conservatives 27% (+3), Liberal Democrats 7% (-6), Green 7% (-2), Reform UK 4% (-3), Other 5% (-1).
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Majority of Britons continue to be unfavourable towards Rishi Sunak
54% think the UK’s decision to leave the European Union has had a negative impact on the country according to the January 2024 Political Pulse poll from Ipsos.
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Ipsos Issues Index: December 2023: Public concern about immigration reaches a six-year high
1 in 3 people name immigration as an important issue for Britain according to the December 2023 Ipsos Issues Index.
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Humanizing AI: Real human data to generate and predict real innovation success
Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Seven in ten not confident Conservatives can provide strong and stable leadership
Only one in four (25%) say they are confident according to the latest political polling from Ipsos.
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Ipsos Update – January 2024
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Public concerned price rises in some sectors motivated by profits more than inflationary pressures
The latest Ipsos Political Monitor, taken 1st – 7th December 2023, explores public attitudes to price rises in different sectors.